Why this is a full-time job.
Content is a compounding asset that most lean teams cannot afford to feed: outside help typically buys a handful of posts a month, and doing it in-house means the founder writes at midnight or nobody does.
The AI-content wave made it worse. Publishing sludge is now free, so the bar for content that actually earns rankings, citations, and trust went up, not down.
What shows up, and when.
This is the delivery schedule you can hold it to.
- Content audit of your site plus a ranked opportunity list for your category
- Articles drafted and published on schedule, refreshed when rankings move
- Content pipeline, publishing calendar, performance per page
Watch it work.
The search landscape, your competitors' coverage, and your own data are scanned continuously. What comes back is a ranked queue of briefs: what to write, why it will earn traffic, and what the piece must contain to win.
Approved briefs become drafts in your brand voice, with data points verified against primary sources and marked where a claim needs your judgment. No invented statistics, ever.
Every piece stops at your editorial gate. Approve, edit, or reject with notes; published pieces are monitored and refreshed when they decay.
The result, not the homework.
A publishing cadence that holds
The queue never runs dry and the quality bar never slips to fill a calendar slot.
Traffic that compounds
Pieces are chosen for durable search value, refreshed when rankings slip, and tied back to the questions your buyers actually ask.
A brand you are not embarrassed by
Everything reads like you wrote it on a good day, because your edits teach the system what a good day looks like.
Stronger together.
SEO & content compounds with the other jobs in your hire.
About this job.
Is this AI-generated content? Google penalizes that, right?
Google penalizes unhelpful content regardless of who typed it. Everything here is grounded in verified data, written to add information, and gated by your editorial review. The test we hold every piece to is whether it deserves to rank, not whether it fills a slot.
How do you keep it from sounding generic?
Drafts are built from your positioning, your customers' language, and your actual expertise, then refined by your edits over time. The voice converges on yours because you are the approval gate.
Do you handle technical SEO too?
The content side includes on-page structure, internal linking, and structured data. Deep technical work like site architecture migrations is out of scope; we will tell you plainly when something needs an engineer.